Lots of news! A new product range, a new target group and new customer benefits. They all require a new marketing concept with new strategies to achieve new marketing goals. And yes, that is not only true for my Romanian industrial customer and market leader.

I was not only judging as a jury member at the first startup hackathon of the future-oriented Austrian National Tourist Office, but also marvelling at the creative ideas at this two-day event.

Frowny face at the first Austrian Marketing Circle: there are highly sophisticated single- and multi-bonus programs for customer loyalty. But what about employees? Free fruit, table soccer… is that really enough, and who is responsible for increasing employer loyalty, marketing and/or HR?

Prior to that lecturer, subsequently juror at the two-week “digital entrepreneur summer program” of the Talent Garden Vienna innovation school. Eleven start-ups at the pitch, from Taiwan, Eastern and Central Europe. Story and video in German: http://bit.ly/tagAT_summerprogram19

The 7th national school competition “Luftsprung” of our platform MeineRaumluft.at was a high jumper with 11,000 participants. Together with that of our sister platform MeineRaumluft.ch, it continues to be one of the biggest school competitions in the German-speaking area.

Tokyo – my short talk about „Marketing trends in Europe are already happening, where do we go from here?” As an official representative and board member of MarketingClub Austria, I also used this opportunity to present an excerpt from the current study Marketing 2020 by AMC/Marketingclub Austria. Many thanks to „Advantage Austria Japan“.

Japan – Advertising Week Asia in Tokyo – An international congrass and global association of marketing and communications leaders in Asia. An abstract of my participation on facebook.com/querdenke > photo/album

The ‘female factor‘ is launched as a hub for networking and training, and as a platform for women who want to gain a foothold in the start-up ecosystem as founders, investors or c-level employees. Mentoring is of course gender neutral, and as a mentor I am looking forward to an intense exchange of views.

Salesforce internal use of salesforce. the complex use of crm in marketing as a seminar topic, complex & impressive.

Marketers, don’t leave the digital know-how in your campaigns to agencies! As a board member in Marketingclub Austria, I am satisfied with my further digital training and the parallel quality control during our course > crashkurs digital marketing, www.marketingclub.at