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“…sell one own grandmother”, this saying is still valid today. thanks to digital, this sales deal is faster, but also trickier. not only founders and startups wanted to learn this, but also me to update myself. in the masterclass zero21 the “arc of sales” was so tightened that some of the mouths stayed open longer.

marketing and sales

Over the last few years, contributing to the development of marketers has been a professional concern for me as a board member of MarketingClub Austria. It is a personal priority for me to accompany the dedicated “High-Potential Marketers” as a mentor and sponsor in developing their competence.

Marketing High Potentials

I won’t reveal my creative strategic thought process even under intensive interrogation. The CIA will have to continue to make do with their few ‘out-of-the-box methods’. The whole story in German: http://bit.ly/3trickytricks_CIA

strategic marketing by CIA

David Startup and Corporate Goliath – two cultures, two goals – to create a joint market you need to take stock… and a strategic look at customers and markets. A lounge lecture by the Austrian Angel Investors’ Association, titel “Critical analysis of corporate innovation & startups”.

corporates and startups

Office climate influences the working and long-term the corporate environment. As a guest speaker in Fulda, Germany, even my mouth is parched from dry indoor-air at the events hall. A retrospective in German: https://lnkd.in/dnxpuR7

MeineRaumluft

Following my presentation at the French Embassy Diya One X was introduced – a global novelty with artificial intelligence, or the French response to issues of indoor-air optimization and monitoring.

Lots of news! A new product range, a new target group and new customer benefits. They all require a new marketing concept with new strategies to achieve new marketing goals. And yes, that is not only true for my Romanian industrial customer and market leader.

I was not only judging as a jury member at the first startup hackathon of the future-oriented Austrian National Tourist Office, but also marvelling at the creative ideas at this two-day event.

Frowny face at the first Austrian Marketing Circle: there are highly sophisticated single- and multi-bonus programs for customer loyalty. But what about employees? Free fruit, table soccer… is that really enough, and who is responsible for increasing employer loyalty, marketing and/or HR?