David Startup and Corporate Goliath – two cultures, two goals – to create a joint market you need to take stock… and a strategic look at customers and markets. A lounge lecture by the Austrian Angel Investors’ Association, titel “Critical analysis of corporate innovation & startups”.

corporates and startups

Office climate influences the working and long-term the corporate environment. As a guest speaker in Fulda, Germany, even my mouth is parched from dry indoor-air at the events hall. A retrospective in German: https://lnkd.in/dnxpuR7


Following my presentation at the French Embassy Diya One X was introduced – a global novelty with artificial intelligence, or the French response to issues of indoor-air optimization and monitoring.

Lots of news! A new product range, a new target group and new customer benefits. They all require a new marketing concept with new strategies to achieve new marketing goals. And yes, that is not only true for my Romanian industrial customer and market leader.

I was not only judging as a jury member at the first startup hackathon of the future-oriented Austrian National Tourist Office, but also marvelling at the creative ideas at this two-day event.

Frowny face at the first Austrian Marketing Circle: there are highly sophisticated single- and multi-bonus programs for customer loyalty. But what about employees? Free fruit, table soccer… is that really enough, and who is responsible for increasing employer loyalty, marketing and/or HR?

Prior to that lecturer, subsequently juror at the two-week “digital entrepreneur summer program” of the Talent Garden Vienna innovation school. Eleven start-ups at the pitch, from Taiwan, Eastern and Central Europe. Story and video in German: http://bit.ly/tagAT_summerprogram19

The 7th national school competition “Luftsprung” of our platform MeineRaumluft.at was a high jumper with 11,000 participants. Together with that of our sister platform MeineRaumluft.ch, it continues to be one of the biggest school competitions in the German-speaking area.

Tokyo – my short talk about „Marketing trends in Europe are already happening, where do we go from here?” As an official representative and board member of MarketingClub Austria, I also used this opportunity to present an excerpt from the current study Marketing 2020 by AMC/Marketingclub Austria. Many thanks to „Advantage Austria Japan“.

Japan – Advertising Week Asia in Tokyo – An international congrass and global association of marketing and communications leaders in Asia. An abstract of my participation on facebook.com/querdenke > photo/album