The emphasis in QUERDENKE’s consultancy services lies on distribution marketing, with QUERDENKE being the unifying link between corporate strategy and its implementation of concrete online and offline measures. By applying an external view, we always adopt the customer’s perspective and clearly emphasise the benefits of the product.
- Enhance the visibility of your company and the products and services it offers
- Etablish a clear and unmistakable image
- Make your brand a ‘relevant setʼ for your desired customers
- Win new customers and expand existing business relationships
- Strengthen the trust of your customers and employees in your brand, company and products
For the last 15 years, we have been developing and supporting sales-oriented marketing and communication strategies in a wide range of industries and countries. Our clients are in particular European SMEs, family businesses and group subsidiaries.
Peter Skala founded QUERDENKE in 2002 as an interdisciplinary and internationally active marketing consultancy. Prior to this, he spent ten years as a senior executive in a family-run industrial company.
He was responsible for brand management and the establishment of marketing in eight countries of Central and Eastern Europe. His competence and many years of experience are reflected in the rapid understanding of customer requirements, the consideration of the product or the offer from the marketing point of view, and the ensuing development of the product utility that sells the product.
His working methods are pragmatic, transparent and creative. In addition to German and English, Peter Skala also speaks fluent Czech and Slovak.
Peter Skala is a graduate of the marketing program of the St. Gallen Business School and a member of the “gruppe 1031” industrial association. His practice-oriented expertise has already been confirmed by independent jury members with the awards “Finalist Business Award Querdenker” in Germany, and “Category Winner State Prize Marketing” in Austria.